Tag Archives: person
Small business owners should understand how consumers look for information that they need when they go online. The typical consumer will go to his or her web browser and choose a search engine such as Bing or Google. Entering a search string, also known as a keyword phrase, will help a consumer access the highest-ranked web pages that match the request for information.
If a small business owner wants to ensure that the company’s web pages are returned in the search where customers will actually see it, preferably on the first page of results, he or she must satisfy the demand of the Google search engine for fresh content. This means that the small business owner either picks an employee or an external service provider to create fresh content and post it to the company’s web pages.
The concept of fresh content is misleading for a person without SEO experience. Fresh content is information that tells about the company’s products and is rich in keywords that consumers are using to search in their favorite search engine. This content must match the company’s culture and marketing plan so that, whenever consumers read it on the company’s web pages, they will consume content that supports the existing brand. Fresh content does not challenge a consumer’s understanding of the small business’s brand. It develops that understanding and brings a consumer to the point of purchase.
While a small business owner can hire professional services to optimize all content on the company’s web pages for the purpose of getting higher search engine rankings, it is also possible to learn this skill or to contract with a third party provider for such expertise on demand. It remains for a small business owner to study the websites of business competitors whose web pages are higher-performing. For example, they are getting more traffic to their website and their business is turning up higher on the Google search engine results page.
A key challenge for a small business owner developing search engine optimized web pages is that the current Google search algorithm is increasingly concerned with linking search engine users to the most recently updated content. This means that businesses with more manpower are likely to have greater capacity to provide daily updates to their site, such as news sites with the most current information on a topic.
A small business can use a tool like a blog to ensure its website has fresh content daily. Once a business owner understands the keyword phrases that help to obtain the page ranking through a fresh blog, it will be easier to secure writers and get new posts made to the blog.